Business Communication Major

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Bachelor of Science (B.A.) in Business Communication

Gain a competitive edge in the job market with an internship at a public relations firm or digital media company.

Business Communication, a combination of two of Merrimack’s most popular majors, is an opportunity for students to bring their creativity into the global marketplace.

Business Communication Major at a Glance

Program Type

Major

Mode of Study

On Campus

Co-Op/ Internship

Guaranteed

Est. Time

4 Years

Start Terms

Fall, Spring

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The Business Communication Major

If you want to become the voice behind the brand, the bridge between people and purpose, and the one who turns ideas into impact—Business Communication at Merrimack is where your story begins.

What You'll Study

Business Marketing

Consumer Behavior

Mass Communication and Media

Public Communication

Organizational Behavior

Applied Communication

Skills You'll Learn

Digital Marketing

Media Production

Social Media Methods

Business Communication Courses You'll Take

Public Communication

com 1020

This course focuses on the concepts and practices associated with effective public communication. A central aspect of this course entails the mastering of public speaking through the process of researching, preparing and delivering presentations in a variety of formats (e.g., informative, persuasive, and impromptu).

Senior Seminar

com 4900

In this course, students will engage in self-assessment of their academic and social development, skills, values, ethics and knowledge gained during their time at Merrimack. Focus is placed on preparing students to enter the professional workforce or graduate school as they discover what opportunities are available to them beyond college.

Principles of Marketing

mtk 2205

This marketing course introduces marketing as a functional area of a business enterprise. You will study numerous marketing principles and functions, including the marketing concept, the marketing mix, buyer behavior, market segmentation, product position and marketing research, all within a global context.

See All Courses & Options Available to Business Communication Majors

Business Communication Major Requirements

General Education Requirements

In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements. To see more details about the major, please visit catalog.merrimack.edu.

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Sample Four-Year Schedule - Curriculum Guide

Wondering when you’ll take certain courses? Use the Curriculum Guide—a sample four-year schedule—to get a sense of what your path to graduation looks like.

Download Business Communication Major Curriculum Guide

Why Choose the Bachelor of Science in Business Communication?

Merrimack’s Bachelor of Science in Business Communication provides students with a dynamic, career-ready education that combines strategic communication, digital media skills and business insight.

INDUSTRY REVELEVANT CURRICULUM

Merrimack’s business communication major sits at the intersection of communication studies and business strategy. You’ll learn how to craft persuasive messages, analyze audiences and adapt communications for different platforms and professional contexts.

EXPERIENTIAL LEARNING AND STRONG CAREER CONNECTIONS

Hands-on experience helps you build your portfolio, explore career interests and enter the job market with confidence. Our students get experience outside the classroom through internships with marketing firms, HR departments, media companies and nonprofits.

VERSATILITY IN THE JOB MARKET

A business communication degree opens doors in public relations and corporate communications, marketing and social media strategy, human resources and so much more! You can also apply these skills in startups, nonprofits, or even government or healthcare communication roles.

Career Outlook: Where Can a Business Communication Degree Take You?

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Career Outcomes Rate

97% of Girard’s undergraduate class of 2024 were employed full time, part time, participating in a service program, U.S. Armed Forces or enrolled in a program of continuing education at graduation.

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Experiential Learning

90% of the class of 2024 participated in at least one experiential learning opportunity while enrolled as an undergraduate student.

Graduate School

Merrimack, Pace University, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.

Jobs with a Business Communication Degree

As an integrative discipline, business communication allows you to engage in a diverse array of opportunities following graduation. Many students enter graduate school to pursue a masters or a doctoral degree in business administration or communications. Others start their business communication careers in offices, nonprofit organizations, educational institutions and other facilities. Positions may include: