Music and Business Marketing and Management

Combined Major in Music and Business Marketing and Management

Music and Business Marketing and Management is an interdisciplinary major exploring the business side of the music industry.

What is Music and Business Management and Marketing?

Music and business marketing and management is the study of professional business theories and practices within the music industry. You also will study how music is developed to better understand the industry itself.

What You’ll Learn

As a Music and Business Marketing and Management major, you will take courses in the Department of Visual and Performing Arts as well as the Girard School of Business. Your internship will serve to bridge the two disciplines, giving students the opportunity to apply their business knowledge in a music industry environment.

As a music and business marketing and management major, you will:

  • Analyze and interpret music from around the world in a variety of genres, styles and traditions
  • Develop your theoretical understanding of music composition
  • Create your own original compositions
  • Sharpen your critical writing skills about musical history, genres, styles and audiences
  • Understand and perform various types of industry-related research
  • Develop the capacity to collaborate successfully, both online and in-person
  • Motivate yourself and manage creative projects
  • Develop ideas that stand the test of critical analysis
  • Deliver effective oral presentations to students, professors and outside clients
  • Develop a wide range of skills in time management, strategic thinking, money management, financing, budgeting, leadership, networking and more

Career Options

Earning this degree at Merrimack will open the doors to excelling in the job market: some graduates may decide to pursue a graduate degree in business, public relations, communications, or even a law degree, while others may choose to work in music management firms. 

A degree in this field can open the doors to many careers such as:

  • Music Program Managers
  • Commercial Partnership Manager
  • Music Publishing Manager
  • Music Licensing Specialist
  • Music News Reporter
  • Concert Stage Manager
  • Special Events Manager
  • Concert Promoter
  • A&R Representative
  • Publicist

Combined Major Benefits

Dedicated Advising

You can expect to work with a dedicated advisor for both your academic and career needs throughout your college experience at Merrimack.

Combined Skills

By pursuing a combined major, students will have the opportunity to build multiple skill sets across a range of in-demand disciplines throughout their experience.

Affinity Group Status

Combined major students are given affinity group status, so you get access to specific resources across campus.

Guaranteed Internships

The O’Brien Center for Career Development and your career advisor will work to place you in a guaranteed internship, typically during junior year.

Courses You’ll Take

Graphic Design Major Curriculum

Graphic Design Major Requirements

General Education Requirements

In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements.

To see more details about the major, please visit


More Information

Nancy Wynn
Associate Professor and Chair
Visual and Performing Arts
Graphic Design Program Director
978-837-3433 | email