Combined Major in Sport Management and Communication
Sport Management and Communication brings together a powerful and popular combination of sports and media
What is Sports Management and Communication?
Major in a multidisciplinary degree that connects two popular areas across the college: sports management and communication & media. Merrimack College’s sports management and communication major will combine two powerful realms of the professional world – sports and media, to provide you with a well-rounded education.
You will be entering a powerful industry where news is constantly being made, and the tastemakers of society are consistently in headlines. A highly influential multi-billion dollar industry awaits you.
What You’ll Learn
By studying sport management and communication, you will enter the industry with a refined skill set that not only allows you to successfully manage sports-related clients, but also manage their image through carefully crafted communication methods.
As a sports management and communication major, you will:
- Develop messaging for an international, powerful industry to utilize in marketing campaigns.
- Tackle ideologies around corporate, political and societal responsibilities and generate content in a way to mitigate problems.
- Become a leader who can provide quantifiable and creative solutions to issues that arise.
A degree in sports management and communication opens you to an ever-changing, revolutionary industry where there’s a new pulse every day. Set trends, promote athletics and utilize different forms of media for your institution’s benefit.
According to the U.S. Bureau of Labor Statistics, overall employment in entertainment and sports occupations is projected to grow faster than the average for all occupations from 2022 to 2032.
Potential career paths for sports management and communication majors upon graduation include:
- Sports Newscasters
- Athletic Team Management
- Sports Journalist
- Content Creator
- Digital Communication Specialist
- Director of Athletic Communication