Aaron

Mansfield

Academic Title

Assistant Professor, Sport Management

Research Interests
  • Sports Fandom
  • Health and Well Being
  • Sports Marketing
  • Sports Consumer Behavior

 

Research Summary

I study the psychology of sports fandom — how being a passionate fan shapes not just your emotions, but also your overall well-being, including your physical health. Your love for the game might be influencing your life more than you think!

Education
  • Ph.D., Management, UMass Amherst
  • M.S., Sport Management, UMass Amherst
  • B.A., English & Journalism, University of Buffalo
Areas of Expertise
  • Sports Consumer Behavior
  • Health and Well-being
  • Sports Marketing
Recent Publications
  • Chang, Y., Mansfield, A. C., & Woong Yoo, T. (forthcoming). The Biased Energetic Function of Foods: Rivalry and Losing Games Increase Sport Fans’ Preference for Unhealthy Foods. Yonghwan Chang, Aaron C. Mansfield, & Tae Woong Yoo. Accepted for publication at International Journal of Sports Marketing & Sponsorship.
  • Graham, J., Katz, M., Mansfield, A. C., & Taylor, E. (forthcoming). The hidden players: An egocentric network analysis of work-life balance among college athletics employees. Accepted for publication at Journal of Sport Management.
  • Lei, Y., Chang, Y., & Mansfield, A. C. (2024). NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review, 27(2), 213-233.
  • Mansfield, A. C., Delia, E. B., Reifurth, R. N., & Katz, M. (2023). How Changes in Team Performance Impact Team Identity. Sport Marketing Quarterly, 32(4), 332-342.
  • Delia, E.B., Sveinson, K., Mansfield, A. C., & Calow, E. (2023). The Impact of a Life-Disrupting Threat on Team Identity. Sport Management Review, 26(4), 561-581.
  • Mansfield, A. C., Melton, N. M., & Katz, M. (2022). An Analysis of Identity Conflict for Health-Conscious Sport Fans. Journal of Sport Management.
  • Mansfield, A. C., Katz, M., & Delia, E. B. (2021). The Identity Work of Health-Conscious Sport Fans. Journal of Sport Management.
  • Delia, E.B., Sveinson, K., Mansfield, A. C., & Calow, E. (2022). Understanding the Effects of the COVID-19 Pandemic on Fan Identity. Sport Management Review.
  • Mansfield, A. C. (2020). ‘Count the Ways That It Impacts Your Life’: New Parenthood and Sport Fandom. Journal of Sport Management.
  • Mansfield, A. C., Delia, E. B., & Katz, M. (2019). The blurry spectrums of team identity threat. Sport Management Review.
  • Katz, M., Mansfield, A. C., & Tyler, B. D. (2019). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management
Honors and Awards
  • Faculty Member of the Year — Merrimack College Athletic Department, LEAD Awards, 2023-2024
  • Outstanding Researcher Award — Girard School of Business, Merrimack College, 2023
  • Strategic Academic Research Trajectory Package (START) Recipient — Merrimack College (2022)
  • Outstanding Doctoral Student Researcher – Isenberg School of Management, UMass Amherst, 2020
  • Student Research Competition Finalist – North American Society for Sport Management, 2019
  • Isenberg School of Management Fellowship Award – Isenberg School of Management, UMass Amherst, 2017
  • National College Media Leader of the Year – College Media Association, 2014
Teaching

I teach courses in sport management and marketing, focusing on real-world applications that will help my students construct meaningful careers.

Professional Experience

I have an industry background in sports media, having worked as an editor at ESPN, a reporter for The Buffalo News, a freelance writer for The New York Times and USA Today, and a TV producer at WGRZ-TV. I am currently a contributing writer for Complex. Beyond journalism, I served as an account manager at SMT (SportsMEDIA Technologies), helping to produce TV broadcasts for events like the Stanley Cup Finals and NCAA Tournament. My career, however, began in coaching — I was an assistant men’s basketball coach at Amherst College. These experiences shape my approach as an academic, helping me to bridge theory and practice in my teaching and research.