Associate Professor, Psychology
My primary research interest is in motivation and performance. Motivation is our drive, our passion, our reason to exert effort and achieve something. Most of the things we do have an end goal, whether it is to get an “A” in the class, be a good person, take out the trash, etc. I am interested in what motivates us — what drives us to act one way versus another way in order to achieve a goal — and why and how certain aspects of a situation influence us while others do not. I want to understand how various factors like stereotypes and biases, evaluation, internal or external pressure, concussions, and goals influence our behavior and performance. If I understand the how, then I can create interventions to prevent negative influences on behavior or to enhance positive influences on behavior.
Singh, T. A., Seitchik, A. E., Harney, K., & Dalrymple, J. (2022). Biography cards to facilitate student-patient connections in obstetrics/gynecology clinics. Medical Education, 56(11), 1118-1119.
Silva, A. C., Seitchik, A. E., & Parent, J. D. (2022). Exploring individual and group financial coaching for building financial capability. Journal of Financial Counseling and Planning, 33(2), 255-267.
Hill, K. M., & Seitchik, A. E. (2020). Female consumers’ complaints: The way perceived power affects female consumers’ post-failure compensation. Business Horizons, 63(5), 647-658.
Parent, J. D., Seitchik, A. E., Lovelace, K., & Hardway, C. (2019, Winter). Enhancing team learning experiences in the classroom. Journal of the Academy of Business Education, 20, 335-354.
**Kurdi, B., **Seitchik, A. E., Axt, J., Carroll, T. J., Karapetyan, A., *Kaushik, N., Tomezsko, D., Greenwald, A. G., & Banaji, M. R. (2019). Relationship between the Implicit Association Test and intergroup behavior: A meta-analysis. American Psychologist, 74(5), 569–586. (**co-first authors, equal contributors)
Seitchik, A. E., Brown, A., & Harkins, S. G. (2016). Threat-induced potentiation of prepotent response model. In S. G. Harkins, K. Williams, and J. Burger (Eds.), The Oxford handbook of social influence. Oxford, England: Oxford University Press.
Wide receiver and kick return specialist Donovan Wadley ’26 was named to the preseason watch list for the 2024 Walter Payton Award. He becomes the first player in Merrimack College history to be named to the preseason list for the award presented annually to the national offensive player of the year in the Division I Football Championship Subdivision.
