Benjamin Larkin

Academic Title

Assistant Professor, Sport Management

  • Consumer Behavior
  • Sport Marketing
  • Sport Sponsorship

My research focuses primarily on issues central to the proliferation of technology and media capabilities and its impact on the consumption of sport. In this day and age, consumers are faced with a plethora of options when it comes to consuming

  • Ph.D. Management UMass Amherst
  • M.S. Sport Management Southern New Hampshire University
  • B.S. Business Administration University of Maine


  • Consumer Behavior
  • Media Consumption
  • Sport Team Identification

Joo, S., Larkin, B., and Walker, N. (2017). “Institutional Isomorphism and Social Responsibility in Professional Sports.” Sport, Business and Management: An International Journal, 7, 38-57.

Larkin, B., and Fink, J. S. (2016). “Fantasy Spo

  • Doctoral Student Research Award, Isenberg School of Management, UMass Amherst, 2016-17.