Assistant Professor, Marketing
My recent researches focus on using the latest technologies (e.g. computer vision, machine learning, AI, digital analytics tracking) to study questions regarding (1) wisdom of crowds and entreprenurial activities on digital platforms (2) understanding consumer tradeoffs in data privacy and user experience (3) wine and coffee product marketing (4) analytics pedagogy at the business school
I have taught different courses at undergraduate level including Marketing Principles, Data Analytics, Marketing Research, Business Statistics, and graduate level including Digital Marketing Implementation & Optimization, Driving Business Success with Marketing Analytics, Concepts of Marketing, Trends and Innovation in Marketing.
Raice Szott ’24, a defender, is one of five finalists for the prestigious national award that recognizes a college hockey player who goes above and beyond to not only positively impact their team, but also their community.