The Academic Success Center


Julie Fitzmaurice

Academic Title

Associate Vice President & Dean of Access, Success, & Achievement

Research Interests

  • Behavior Change
  • Consumer Behavior


  • Ph.D. Business, with a concentration in Marketing University of Connecticut
  • MBA Georgetown University
  • M.A. Operations Research/Management Science Yal

Areas of Expertise

  • Consumer Materialism
  • Consumer Motivations
  • Process of Behavior Change