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Marketing and Sport Management

Sport Management

Meet Your Major: Sport Management

The highly competitive field of sport management requires a head for business, a passion for athletics and a desire for victory.

In the sport management program, you’ll learn to apply marketing, finance and management principles to the world of sports. Whether you’re interested in intercollegiate or professional sports, you’ll emerge well-prepared for a position that puts you in the middle of the action.

What You’ll Learn

With a sport management concentration, you will:

  • Focus on the unique opportunities and challenges facing the sports industry.
  • Learn how to balance the diverse needs of the various stakeholders in an athletic system, including players, fans, retailers and media outlets.
  • Hone your quantitative skills, including statistical analysis and data interpretation, to identify opportunities for player and program improvement.
  • Acquire the foundational skills and knowledge you need to pursue graduate work in law or business administration.

Hands-on Learning

You’ll have the opportunity to take part in semester-long internships. It’s your chance to get real-world experience at sports institutions like Fenway Park, Kraft Sports Group and NESN. Bonus? Build connections with passionate and plugged-in students, alumni and industry professionals through the college’s Sport Management Club.

Career Options

With a sport management concentration, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:

  • Player representative
  • Facility or event manager
  • Sports media professional
  • Sports brand marketer

What You’ll Take

In addition to the business administration core course requirements, you must also complete the following sport-management courses:

SPM 3000

Introduction to Sport Management

SPM 3005

Sport Marketing

SPM 4000

Sport Practicum

Electives: Choose Two

SPM 3500

Legal Environment of Sports

SPM 4250

Facilities and Event Management

SPM 4900

Special Topics in Sport Management: Sport Analytics,


Sport Econ., Sport Finance, Spons. & Endorsements