Bachelor of Science (B.S.) in Data Science and Marketing
Join Merrimack's student chapter of the American Marketing Association to network with industry professionals, attend events and boost your marketing expertise.
The interdisciplinary data science and marketing major teaches you to compile and synthesize data in both scientific and creative ways, while also building brands, identifying target markets and growing a customer base.
Data Science and Marketing Major at a Glance
Program Type
Major
Mode of Study
On Campus
Internship
Guaranteed
Est. Time
4 Years
Start Terms
Fall, Spring
Cost
School
Accreditation
Tell Me More About Merrimack's Data Science and Marketing Major
"*" indicates required fields
The Data Science and Marketing Major
As a data science and marketing major, you’ll explore the key practices that drive business growth—ranging from advertising and consumer behavior to machine learning and big data analysis—gaining the skills needed to inspire action, spark innovation and succeed in a competitive job market.
What You'll Study
Artificial Intelligence
Machine Learning
Consumer Behavior
Managerial Finance
Randomized Algorithms
Sport Marketing
Skills You'll Learn
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Data Science and Marketing Courses You'll Take
MARKETING STRATEGY
MKT 3300
This course includes in-depth study and practical applications of key marketing concepts (marketing objectives, segmentation, targeting, customer lifetime value, competitive advantage, product life cycle and branding). Students also present, write and critique during the semester and work on developing these skills.
ADVERTISING AND PROMOTION
mkt 3303
In this course students will have an opportunity to apply their analytical and creative skills by developing actual TV, radio and print ads as well as write press releases using real world, practical and contemporary communication case studies. Topics include establishment of objectives, identifying target audiences, budgeting and more.
Artificial Intelligence
CSC 3335
This course explores the concept of the thinking machine and focuses on extending a machine’s ability to search for its own solutions through the exploration of problem spaces. Advanced topics in this course may include game theory, expert systems, machine learning, artificial life and natural language understanding.
See All Courses & Options Available to [PROGRAM NAME] Majors
[PROGRAM NAME] Major Requirements
General Education Requirements
In addition to the major requirements below, you will also need to complete Merrimack’s general education requirements.
To see more details about the major, please visit catalog.merrimack.edu.
Sample Four-Year Schedule - Curriculum Guide
Why Choose the Bachelor of Science in Data Science and Marketing?
Merrimack’s Bachelor of Science in Data Science and and Marketing equips students with a unique blend of analytical and creative skills highly sought after in today’s data-driven business landscape.
COMPREHENSIVE SKILL DEVELOPMENT
Through our combined major, students will gain expertise in computational and statistical thinking, data analysis and visualization, machine learning, artificial intelligence, consumer behavior, product development and digital and social media marketing.
HANDS-ON LEARNING OPPORTUNITIES
Merrimack emphasizes experiential learning, such as internships, co-ops, fieldwork, or practicums. Marketing students engage in real-world projects through internships and collaborations with local businesses, applying their knowledge to solve practical challenges.
DEDICATED ADVISING AND SUPPORT
Students benefit from dedicated advisors who provide academic and career guidance throughout their college journey. This personalized support ensures that students can effectively navigate their combined major and capitalize on the opportunities available.
Career Outlook: Where Can a Data Science and Marketing Degree Take You?
Career Outcomes Rate
98% of Girard’s undergraduate class of 2023 were either employed, participating in voluntary service, or continuing their education within nine months of graduation.
Experiential Learning
84% of the class of 2023 participated in an experiential education opportunity while enrolled as an undergraduate student.
Graduate School
Merrimack, Pace University, Michigan State University, Yale and Northeastern University are just some of the graduate programs Girard graduates are attending.
Jobs with a Data Science and Marketing Degree
You’ll have access to a range of careers, from product development to global marketing to advertising to public relations. Career paths may include jobs in the following fields:
- Brand Management
- Business Analyst
- Data Analyst
- International and global marketing
- Marketing models and systems analysis
- Marketing research
- Sales management and promotions
- Public-health analyst
Beyond the Classroom
Student Life
You’ll have endless opportunities to find your fit, get involved and pursue what makes you happy—all while making lifelong friends (and memories!).
Explore your passions alongside others with similar interests, whether that means a cappella singing or outdoor adventuring.
- 70+ student organizations
- Division I Athletics, club and intramural sports
- Beloved traditions like Homecoming, Block Party and Spring Concert
- Fraternities and sororities
Internships & Co-Ops
Our students gain valuable work experience and connections with leading companies through guaranteed internships and the Warriors at Work co-op program. Recent placements include:
- Interning with Homeland Security Investigations, shadowing special agents
- Interning at Delta Tech-Ops, working in components engineering
- Working as a tax intern at Baker Tilly
Research with Faculty
With access to cutting-edge tools, undergraduate students can collaborate with faculty on research projects that can lead to presentations and publications.
- Explore the complexities of the human mind in a state-of-the-art psychology lab.
- Understand how inflammation affects immune cell aging in our Shared Instrumentation and Research Facility.
- Build fully functional battle bots for competitions.
Study Abroad
Global Merrimack provides transformative, once-in-a-lifetime experiences.
Our 30+ study abroad programs include semesters abroad, faculty-led trips and international internships.
- Explore and study in the Dominican Republic or Iceland.
- Immerse yourself in cities like Dublin, Madrid or Rome.
- Experience a semester at sea or intern in vibrant cities like London or Paris.
Service Learning
Community and service are at the heart of our Augustinian mission.
Over 1,000 students work together to engage in hands-on service learning projects each year, supporting our communities and those in need.
- Participate in our campus-wide Mack Gives Back volunteer days.
- Spend your winter, spring, or summer break on an immersive SEND trip in the U.S. or abroad, helping those in need.
- Tutor students in nearby school districts.
See for Yourself
Programs Related to the Data Science and Marketing Major
Explore other areas and where they can take you.
Take the Next Step (We're Here to Help)
At Merrimack, we are ready to meet you where you are and get you where you want to go. And, we make the process simple along the way!
Upcoming Events
Info Session & Campus Tour
Monday-Friday & Most Saturdays
Attend a 20-minute info session led by an admission counselor and then take a student-led campus tour. Registration is required.
Merrimack College Awards & Recognition
U.S. News & World Report | Best Regional Universities North (2024)
- Most Innovative Schools (#5)
- Regional Universities North (#39)
- Best Undergraduate Teaching (#19)
- Best Colleges for Veterans (#15)
- Best Value Schools (#51)
Tell Me More About Merrimack's Data Science and Marketing Major
"*" indicates required fields
