The marketing minor is designed to familiarize students with the marketing process and to provide them with a foundation in the concepts, skills and tools necessary to successfully enter and advance in a variety of career paths.
Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business and how to design a marketing strategy to gain a competitive advantage.
Courses You’ll Take
Students who major in languages, communication, psychology, sociology, biology, digital design, or theater, and minor in marketing, will have a great foundation for a career in marketing across a wide variety of industries (for any product or service). Graduates with a marketing minor may work in advertising agencies, consulting firms, social-media departments/companies, service firms, consumer-goods firms, and a variety of other companies.