The marketing minor is designed to familiarize students with the marketing process and to provide them with a foundation in the concepts, skills and tools necessary to successfully enter and advance in a variety of career paths.

Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business and how to design a marketing strategy to gain a competitive advantage.

Course Requirements

The marketing minor requires a student complete a minimum of 20 credits. 

Required Courses (complete all three)

BUS 1100 Introduction to Business
BUS 2203 Accounting for Business
BUS 2205 Principles of Marketing

Electives (choose two)

MKT 3300 Marketing Strategy
MKT 3303 Advertising and Promotion
MKT 3309 Sales Management and Business Marketing
MKT 3315 Entrepreneurship
MKT 3316 Marketing of Services
MKT 3318 Retail Management
MKT 3320 Global Marketing
MKT 3355 Consumer Behavior
MKT 3400 Social Media Marketing
MKT 4900 Special Topics in Marketing
SPM 3005 Sport Marketing

Career Combination

Students who major in languages, communication, psychology, sociology, biology, digital design, or theater, and minor in marketing, will have a great foundation for a career in marketing across a wide variety of industries (for any product or service). Graduates with a marketing minor may work in advertising agencies, consulting firms, social-media departments/companies, service firms, consumer-goods firms, and a variety of other companies.