Branding Toolkit and Policies

Building a Brand

Every person has a story. And so does every brand. By highlighting Merrimack’s unique attributes, we help our students, staff and community understand who we are and who we aspire to be.

Consistent Messaging is Key

The Office of Marketing and Communications encourages the entire Merrimack community to follow our branding standards so that we communicate a consistent message and image to our audiences. 

Show off your Merrimack pride. Check out our GIFs and stickers, Zoom backgrounds and printable signs. And don’t forget to tag us in your photos!

Digital GIFs and Stickers

Show your Warrior pride on social media! We have some fun digital GIFs and stickers to add to your posts and stories.

Click on the stickers below to download from Merrimack’s giphy account. Or search for them and additional Merrimack stickers on giphy or one of your favorite social media platforms.

Printable Downloads

I Am A Warrior
I am a Warrior Stacked
I Am A Warrior
I am a Warrior Banner

Guidelines for Logos, Stationary, Typography and Colors

Primary Logo: MC Horizontal
Primary Logo: MC Horizontal

Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)
Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)

Primary Logo: MC Centered
Primary Logo: MC Centered
 Winston School of Education and Social Policy logo
Composite Logo: Winston School of Education & Social Policy
Merrimack College School of Nursing & Health Sciences logo
Composite Logo: Girard School of Business 
Merrimack College School of Nursing & Health Sciences logo
Composite Logo: School of Nursing & Health Sciences 
Composite Logo: Liberal Arts
Composite Logo: Liberal Arts 
Composite Logo: Science & Engineering
Composite Logo: Science & Engineering 
 Composite Logo: O'Brien Center for Career Development
Composite Logo: O'Brien Center for Career Development

Share your story about our people, programs, events and accomplishments and it could be featured on our website, social media, and/or in print and digital publications.

Submit Your News Tip

Merrimack Zoom Background Images

Zoom offers a virtual background feature where you can display an image or video as your background during your Zoom meetings.

See our Merrimack branded images below that you may add as your Zoom background.

  1. Click on image to view larger size.
  2. Save the larger image to your computer.
    • (Mac: Control-click>Save As | PC: Right-click>Save As)
  3. Go to Zoom’s directions on how to add the background.
Merrimack 75th Anniversary

MC 75th Anniversary - Single Seal - Zoom Background

MC 75th Anniversary - Full Logo - Zoom Background

Merrimack Campus Photos

Merrimack campus aerial

Merrimack Church

Merrimack Church

Merri, Merrimack's comfort dog

Duane Stadium

Mack the Warrior at Duane Stadium

Merrimack Murals and Logos

Merrimack Mural

Merrimack Mural

Merrimack Mural Repeat

Merrimack Round Logo

Merrimack Round Logo Repeat

Merrimack Stacked Logo

Merrimack’s We Are One Campaign

Merrimack We Are One

We are one

Merrimack Athletics

Looking to show off your Warrior spirit during remote learning experiences?

Merrimack Athletics Virtual Backgrounds