Building a Brand

Every person has a story. And so does every brand. By highlighting Merrimack’s unique attributes, we help our students, staff and community understand who we are and who we aspire to be.

Consistent Messaging is Key

The Office of Marketing and Communications encourages the entire Merrimack community to follow our branding standards so that we communicate a consistent message and image to our audiences. 

Design Templates

Letterhead

Logos

 

Primary Logo: MC Horizontal Primary Logo: MC Horizontal

Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)

Primary Logo: MC CenteredPrimary Logo: MC Centered 
Composite Logo: School of Education and Social PolicyComposite Logo: School of Education and Social Policy   
Composite Logo: Girard School of BusinessComposite Logo: Girard School of Business   
Composite Logo: School of Health SciencesComposite Logo: School of Health Sciences   
Composite Logo: Liberal ArtsComposite Logo: Liberal Arts   
Composite Logo: Science & EngineeringComposite Logo: Science & Engineering 
 Composite Logo: O'Brien Center for Career DevelopmentComposite Logo: O'Brien Center for Career Development  

Policies

How to Write for the Web and Print

Guidelines for Logos, Stationary, Typography and Colors

Stock Photos

 

Questions?