Branding Toolkit and Policies

Building a Brand

Every person has a story. And so does every brand. By highlighting Merrimack’s unique attributes, we help our students, staff and community understand who we are and who we aspire to be.

Consistent Messaging is Key

The Office of Marketing and Communications encourages the entire Merrimack community to follow our branding standards so that we communicate a consistent message and image to our audiences. 

Visual Identity Guidelines

Digital Downloads - GIFs, Stickers & Signs

Show off your Merrimack pride. Check out our GIFs and stickers, Zoom backgrounds and printable signs. And don’t forget to tag us in your photos!

Digital GIFs and Stickers

Show your Warrior pride on social media! We have some fun digital GIFs and stickers to add to your posts and stories.

Click on the stickers below to download from Merrimack’s giphy account. Or search for them and additional Merrimack stickers on giphy or one of your favorite social media platforms.

Printable Downloads

I Am A Warrior
I am a Warrior Stacked
I Am A Warrior
I am a Warrior Banner


All letterhead is available on Merrimack’s intranet.

How to Access & Download Letterhead 

  1. Copy this link
  2. Go to
  3. Enter your username and password
  4. Paste the link you saved  (in step 1) into the address bar and click enter
  5. Download the letterhead


Guidelines for Logos, Stationary, Typography and Colors

Primary Logo: MC Horizontal
Primary Logo: MC Horizontal

Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)
Primary Logo: MC Horizontal Reverse Logo (white text for use on dark backgrounds)

  • zip (includes jpg and eps files)
Primary Logo: MC Centered
Primary Logo: MC Centered
 Winston School of Education and Social Policy logo
Composite Logo: Winston School of Education & Social Policy
Girard School of Business logo
Composite Logo: Girard School of Business 
Merrimack College School of Nursing & Health Sciences logo
Composite Logo: School of Nursing & Health Sciences 
Merrimack School of Arts & Sciences logo
Composite Logo: School of Arts & Sciences 
  • zip (includes jpg, eps, and png files)
Merrimack College School of Engineering and Computational Sciences logo
Composite Logo: School of Engineering & Computational Sciences
  • .zip (includes jpg, eps, and png files) 
 Composite Logo: O'Brien Center for Career Development
Composite Logo: O’Brien Center for Career Development

Merrimack College Photo Library

Submit Your Merrimack News

Share your story about our people, programs, events and accomplishments and it could be featured on our website, social media, and/or in print and digital publications. (You will be prompted to log into your Google account if you are not already logged in.) 

Submit Your News

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