Marketing

In the marketing concentration, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action — from driving sales results to spurring social change.

What You’ll Learn

With a marketing concentration, you will:

• Explore the four P’s of marketing: product, price, promotion, and place
• Become well-versed in social-media and digital-marketing techniques and strategies.
• Learn to apply marketing theories and tactics to real-world business challenges.
• Use analytics — from customer-behavior research to sales statistics — to inform business decisions.
• Evaluate the channels and messages that are most likely to drive action and deliver measurable results.

Hands-on Learning

Participate in solving companies’ marketing-related challenges via internships at industry-leading firms or by working with local businesses in our Market Research course. You’ll also apply your knowledge by implementing marketing strategies in our Marketing Seminar capstone project. Bonus? Join the Merrimack College student chapter of the American Marketing Association to network with industry professionals at on- and off-campus events, and deepen your marketing and advertising know-how (and résumé!).

Career Options

You’ll have access to a range of creative careers, from product development to global marketing to advertising to public relations. Career paths may include jobs in the following fields:

• Advertising (including digital and event marketing)
• Brand management
• International and global marketing
• Marketing models and systems analysis
• Marketing research (including consumer behavior and research)
• New-product planning
• Sales management and promotions
• Social media and digital marketing
• Public relations and publicity

What You’ll Take

Business Requirements

All business administration majors must satisfy the college’s general education requirements and the following business requirements*:

BUS 1100	Introduction to Business
BUS 2203	Accounting for Business
BUS 2205	Principles of Marketing
BUS 2210	Management Information Systems
BUS 2213	Business Statistics
BUS 2215	Managerial Finance
BUS 2220	Operations Management
BUS 4402W	Strategic Analysis and Decision-Making

* ECO 1203 and MTH 1003 or MTH 1115 are prerequisite courses that must be completed by all business administration majors.

Concentration Core (complete all three)

MKT 3300	Marketing Strategy
MKT 4420	Marketing Research
MKT 4980	Marketing Seminar

Concentration Electives (choose two)

MKT 3303	Advertising and Promotion
MKT 3309	Sales Management and Business Marketing
MKT 3315	Entrepreneurship
MKT 3316	Marketing of Services
MKT 3318	Retail Management
MKT 3320	Global Marketing
MKT 3355	Consumer Behavior
MKT 3400	Social Media Marketing
MKT 4900	Special Topics in Marketing
SPM 3005 or SPM 3200	Sport Marketing or Sponsorship and Endorsements