More Information
Visit the online course catalog for more information about all majors and minors.
Building brands. Identifying target markets. Attracting, retaining and growing a customer base.
In the marketing concentration, you’ll examine the key marketing practices that power business growth. By exploring important issues in advertising and promotion, market research, consumer behavior, and product development, you’ll learn what it takes to incite action — from driving sales results to spurring social change.
With a marketing concentration, you will:
Participate in solving companies’ marketing-related challenges via internships at industry-leading firms or by working with local businesses in our Market Research course. You’ll also apply your knowledge by implementing marketing strategies in our Marketing Seminar capstone project. Bonus? Join the Merrimack College student chapter of the American Marketing Association to network with industry professionals at on- and off-campus events, and deepen your marketing and advertising know-how (and résumé!).
You’ll have access to a range of creative careers, from product development to global marketing to advertising to public relations. Career paths may include jobs in the following fields:
Business Requirements
All business administration majors must satisfy the college’s general education requirements and the following business requirements*:
BUS 1100 |
Introduction to Business |
BUS 2203 |
Accounting for Business |
BUS 2205 |
Principles of Marketing |
BUS 2210 |
Management Information Systems |
BUS 2213 |
Business Statistics |
BUS 2215 |
Managerial Finance |
BUS 2220 |
Operations Management |
BUS 4402W |
Strategic Analysis and Decision-Making |
* ECO 1203 and MTH 1003 or MTH 1115 are prerequisite courses that must be completed by all business administration majors.
Concentration Core (complete all three)
MKT 3300 |
Marketing Strategy |
MKT 4420 |
Marketing Research |
MKT 4980 |
Marketing Seminar |
Concentration Electives (choose two)
MKT 3303 |
Advertising and Promotion |
MKT 3309 |
Sales Management and Business Marketing |
MKT 3315 |
Entrepreneurship |
MKT 3316 |
Marketing of Services |
MKT 3318 |
Retail Management |
MKT 3320 |
Global Marketing |
MKT 3355 |
Consumer Behavior |
MKT 3400 |
Social Media Marketing |
MKT 4900 |
Special Topics in Marketing |
SPM 3005 |
Sport Marketing |
Visit the online course catalog for more information about all majors and minors.