Meet Your Major

The highly competitive field of sport management requires a head for business, a passion for athletics and a desire for victory.

In the sport management program, you’ll learn to apply marketing, finance and management principles to the world of sports. Whether you’re interested in intercollegiate or professional sports, you’ll emerge well-prepared for a position that puts you in the middle of the action.

Photography for Merrimack College graduate programs.

What You’ll Learn

With a sport management concentration, you will:

  • Focus on the unique opportunities and challenges facing the sports industry.
  • Learn how to balance the diverse needs of the various stakeholders in an athletic system, including players, fans, retailers and media outlets.
  • Hone your quantitative skills, including statistical analysis and data interpretation, to identify opportunities for player and program improvement.
  • Acquire the foundational skills and knowledge you need to pursue graduate work in law or business administration.

Hands-on Learning

You’ll have the opportunity to take part in semester-long internships. It’s your chance to get real-world experience at sports institutions like Fenway Park, Kraft Sports Group and NESN. Bonus? Build connections with passionate and plugged-in students, alumni and industry professionals through the college’s Sport Management Club.

Career Options

With a sport management concentration, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:

  • Player representative
  • Facility or event manager
  • Sports media professional
  • Sports brand marketer

What You’ll Take

Business Requirements

All business administration majors must satisfy the college’s general education requirements and the following business requirements*:

BUS 1100

Introduction to Business

BUS 2203

Accounting for Business

BUS 2205

Principles of Marketing

BUS 2210

Management Information Systems

BUS 2213

Business Statistics

BUS 2215

Managerial Finance

BUS 2220

Operations Management

BUS 4402W

Strategic Analysis and Decision-Making

* ECO 1201 and MTH 1003 or MTH 1115 are prerequisite courses that must be completed by all business administration majors.

Sport Management Requirements (complete all three)

SPM 3000

Introduction to Sport Management

SPM 3005

Sport Marketing

SPM 4000

Sport Management Practicum

Electives (choose two)

SPM 3315

Sport Finance and Economics

SPM 3500

Legal Environment of Sports

SPM 4250

Facilities and Event Management

SPM 4900

Special Topics in Sport Management