Sport Management

In the sport management concentration, you’ll learn to apply marketing, finance, and management principles to the world of sports. Whether you’re interested in intercollegiate or professional sports, you’ll emerge well-prepared for a position that puts you in the middle of the action.

 

What You’ll Learn

With a sport management concentration, you will:

• Focus on the unique opportunities and challenges facing the sports industry.
• Learn how to balance the diverse needs of the various stakeholders in an athletic system, including players, fans, retailers, and media outlets.
• Hone your quantitative skills, including statistical analysis and data interpretation, to identify opportunities for player and program improvement.
• Acquire the foundational skills and knowledge you need to pursue graduate work in law or business administration.

Hands-on Learning

You’ll have the opportunity to take part in semester-long internships. It’s your chance to gain real-world experience at sports institutions like Fenway Park, Kraft Sports Group, and NESN. Bonus? Build connections with passionate and plugged-in students, alumni, and industry professionals through the college’s Sport Management Club.

Career Options

With a sport management concentration, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:

• Player representative
• Facility or event manager
• Sports media professional
• Sports brand marketer

What You’ll Take

Business Requirements

All business administration majors must satisfy the college’s general education requirements and the following business requirements*:

BUS 1100	Introduction to Business
BUS 2203	Accounting for Business
BUS 2205	Principles of Marketing
BUS 2210	Management Information Systems
BUS 2213	Business Statistics
BUS 2215	Managerial Finance
BUS 2220	Operations Management
BUS 4402W	Strategic Analysis and Decision-Making

* ECO 1203 and MTH 1003 or MTH 1115 are prerequisite courses that must be completed by all business administration majors.

Concentration Core (complete all three)

SPM 3000	Introduction to Sport Management
SPM 3005	Sport Marketing
SPM 3315	Sport Finance and Economics
SPM 4000	Sport Management Practicum

Concentration Electives (choose two)

SPM 3200	Sponsorship and Endorsements
SPM 3300	Sport Analytics
SPM 3500	Legal Environment of Sports
SPM 4900	Special Topics in Sport Management